The journey of Sresta began in the backdrop of excessive and harmful usage of pesticides.
In 1992, when our founder, Raj Seelam was working in an agricultural products company, he observed the alarming use of chemical usage on farms and the deep impact it had on rural indebtedness. Investment in pesticides and synthetic fertilizers meant farmers had to borrow money, which in turn was affecting the very sustainability of the farmer’s life and standard of living.
With a group of inspired colleagues, we set out on a lifelong journey of passion and commitment. We named our products 24 Mantra. Delving into the ancient Upanishads of India and sourcing from the Rig Veda, we drew upon the primary elements of nature. Tvam Bhumir Apo Analo Anilo Nabha – You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food.
Working for the greater good
Sresta has been taking small steps since 2004. With the focus on creating means of sustainability, we set about addressing two key areas - farmers and products.
For the farmers, we directed our efforts towards creating communities who are committed to the cause of organic farming and ensure sustainable livelihood and mutually beneficial relationships with the farmers.
For products, we adopted a unique farm to fork approach to ensure that the agricultural produce is 100% organic and customers can trace the journey of all the products back to its fresh, natural source.
Standing tall, standing strong
The journey has been a challenging yet a fruitful one. Today 60,000 farmers cultivate 3,00,000 acres across 15 states. And our goal is to expand this circle of sustainability by reaching 1 million farms.